{"id":6936,"date":"2026-07-06T15:48:00","date_gmt":"2026-07-06T20:48:00","guid":{"rendered":"https:\/\/schenkelberg.investments\/?p=6936"},"modified":"2026-07-06T15:48:03","modified_gmt":"2026-07-06T20:48:03","slug":"four-pillars-of-schenkelberg-investments","status":"publish","type":"post","link":"https:\/\/schenkelberg.investments\/?p=6936","title":{"rendered":"Four Pillars of Schenkelberg Investments"},"content":{"rendered":"\n<p>Every printed Schenkelberg Investments newsletter and business card contains the same four key words that define the mission of our firm: Integrity, Experience, Empathy and Fiduciary. After 10 years these four pillars continue to be the guiding light for how we interact with customers and seek to bring to the business every day.&nbsp;<\/p>\n\n\n\n<p>My business coach in a recent session discussed reviewing the top 3-5 values for Schenkelberg Investments. Through this discussion I tried to think of what the key values are. In the end it all came back to these original four pillars that were laid out at the start of the company.<\/p>\n\n\n\n<p><strong>Integrity<\/strong><\/p>\n\n\n\n<p>Provide objective, independent investment advice. Seek consistent performance with low cost designed with the client\u2019s goals in mind.<\/p>\n\n\n\n<p>I have never found that doing the right thing, even in the face of owning up to errors or disagreeing with others, has led me down a bad path. It is not always the easiest path in the beginning but in the end it provides for a much smoother long-term ride.<\/p>\n\n\n\n<p><strong>Experience<\/strong><\/p>\n\n\n\n<p>Using 30 years of personal investment experience in portfolio management, strategy development and client planning, I strive to provide resources focused on the individual and collective needs of the firm\u2019s clients.<\/p>\n\n\n\n<p>There is no substitute for experience. Hindsight is always 20-20. However, what experience teaches us is the ability to recognize situations for what they are in the moment and act in the best way we can. None of us can really know how we will react in the face of a call from a panicky investor when their account falls or when the investment trade we were so sure of comes out with surprising news or goes in a different direction. Experience is what helps us make better decisions in the moments as they come.<\/p>\n\n\n\n<p><strong>Empathy<\/strong><\/p>\n\n\n\n<p>The only way to provide opportunities for clients that fit their goals is to truly understand what the client desires. The ability to empathize, or understand, what the client is looking for is an important way to provide this fit.<\/p>\n\n\n\n<p>This is the pillar that really sets Schenkelberg Investments apart. With every client there is a mental note of the one or two key items that are most important to that client. It may be their family, interest in certain stocks or a focus on their next key goal. Identifying these items and being able to make them more easily accessible for the client is a key ingredient with Schenkelberg Investments. It might even mean knowing that a client prefers a text, phone call or email. Empathy is key to the \u201ceasy button\u201d, and that is what we all really want.<\/p>\n\n\n\n<p><strong>Fiduciary<\/strong><\/p>\n\n\n\n<p>As a Registered Investment Advisory firm and as a Chartered Financial Analyst, Schenkelberg Investments and J.J. Schenkelberg have a fiduciary duty to clients. This means we must always act first in the best interest of our clients rather than for the profit of the firm.<\/p>\n\n\n\n<p>As a person who holds integrity and empathy in high esteem, it is hard to imagine that holding professionals in this industry to a \u201cfiduciary standard\u201d is necessary. However, history has shown what greed can do to some people. A short-term vision is often what catches these professionals in a tough spot.<\/p>\n\n\n\n<p>Investing for our clients is not just about finding the next big stock. It is about planning for clients\u2019 financial future and safeguarding assets that you have worked hard to save. By focusing on these four pillars we feel that our clients can best succeed, which in turn helps the business succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every printed Schenkelberg Investments newsletter and business card contains the same four key words that define the mission of our firm: Integrity, Experience, Empathy and Fiduciary. After 10 years these four pillars continue to be the guiding light for how we interact with customers and seek to bring to the business every day.&nbsp; My business [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[122,106],"tags":[],"class_list":["post-6936","post","type-post","status-publish","format-standard","hentry","category-financial-planning","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7kXxe-1NS","jetpack-related-posts":[{"id":6648,"url":"https:\/\/schenkelberg.investments\/?p=6648","url_meta":{"origin":6936,"position":0},"title":"Introducing Amy Vance, Director of Operations","author":"J.J. Schenkelberg, CFA","date":"October 18, 2022","format":false,"excerpt":"Please join me in welcoming Amy Vance to the Schenkelberg Investments team. Amy will be a permanent member of the team filling the role of Director of Operations. Amy and I previously worked together for several years and I have the utmost trust and confidence in her experience and integrity.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2022\/10\/Vance-Family-101622.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6866,"url":"https:\/\/schenkelberg.investments\/?p=6866","url_meta":{"origin":6936,"position":1},"title":"What\u2019s Happening With Schenkelberg Investments?","author":"J.J. Schenkelberg, CFA","date":"April 4, 2025","format":false,"excerpt":"Amy and I are excited for the growth that has occurred at Schenkelberg Investments. Opportunities to help clients meet financial needs and plan for the future continue to present themselves. We are constantly looking for ways we can more effectively and efficiently support families in their financial security and success.\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2025\/04\/image-3.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2025\/04\/image-3.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2025\/04\/image-3.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":6693,"url":"https:\/\/schenkelberg.investments\/?p=6693","url_meta":{"origin":6936,"position":2},"title":"What&#8217;s Happening With Schenkelberg Investments?","author":"J.J. Schenkelberg, CFA","date":"April 10, 2023","format":false,"excerpt":"2022 was a less than enjoyable year from an investment return standpoint. However, overall we are off to a nice start in 2023. Business continued to grow at Schenkelberg Investments. Despite the drop in investment values the past year, assets under management at the firm hit a record level to\u2026","rel":"","context":"In &quot;Market Commentary&quot;","block_context":{"text":"Market Commentary","link":"https:\/\/schenkelberg.investments\/?cat=119"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2023\/04\/image-4.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2023\/04\/image-4.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2023\/04\/image-4.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2023\/04\/image-4.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":6596,"url":"https:\/\/schenkelberg.investments\/?p=6596","url_meta":{"origin":6936,"position":3},"title":"What&#8217;s Happening With Schenkelberg Investments?","author":"J.J. Schenkelberg, CFA","date":"January 12, 2022","format":false,"excerpt":"Where did 2021 go? They say life moves faster as we age. If the years continue to get faster, I am scared to blink. The past year has been a whirlwind of high school graduation, new college, new high school activities, work accomplishments, family trips and reconnecting with friends. Schenkelberg\u2026","rel":"","context":"In &quot;Market Commentary&quot;","block_context":{"text":"Market Commentary","link":"https:\/\/schenkelberg.investments\/?cat=119"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2022\/01\/AUM-123121.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2022\/01\/AUM-123121.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2022\/01\/AUM-123121.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2022\/01\/AUM-123121.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":6925,"url":"https:\/\/schenkelberg.investments\/?p=6925","url_meta":{"origin":6936,"position":4},"title":"Schenkelberg Investments Ten Year Anniversary","author":"J.J. Schenkelberg, CFA","date":"April 6, 2026","format":false,"excerpt":"March 17, 2016, Schenkelberg Investments, LLC was officially recognized by the Internal Revenue Service as an official entity. By June of 2016, the Registered Investment Advisory was fully licensed, set up for business with TradePMR and the first accounts were put on the books. If you had told me then\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/schenkelberg.investments\/?cat=106"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2026\/04\/image.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2026\/04\/image.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2026\/04\/image.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":6900,"url":"https:\/\/schenkelberg.investments\/?p=6900","url_meta":{"origin":6936,"position":5},"title":"Schenkelberg Investments, LLC \u2013 Independent RIA Structure","author":"J.J. Schenkelberg, CFA","date":"October 7, 2025","format":false,"excerpt":"Schenkelberg Investments, LLC, is set up as an Independent Registered Investment Advisor (RIA). There are many ways investment and financial advisory services can be offered. Clients can work with financial advisors at banks like Wells Fargo, brokerage firms like Merrill Lynch, insurance companies like Northwestern Mutual, or independent registered investment\u2026","rel":"","context":"In &quot;News&quot;","block_context":{"text":"News","link":"https:\/\/schenkelberg.investments\/?cat=106"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2025\/10\/image.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2025\/10\/image.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2025\/10\/image.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2025\/10\/image.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/schenkelberg.investments\/wp-content\/uploads\/2025\/10\/image.png?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/schenkelberg.investments\/index.php?rest_route=\/wp\/v2\/posts\/6936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schenkelberg.investments\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/schenkelberg.investments\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/schenkelberg.investments\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/schenkelberg.investments\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6936"}],"version-history":[{"count":1,"href":"https:\/\/schenkelberg.investments\/index.php?rest_route=\/wp\/v2\/posts\/6936\/revisions"}],"predecessor-version":[{"id":6937,"href":"https:\/\/schenkelberg.investments\/index.php?rest_route=\/wp\/v2\/posts\/6936\/revisions\/6937"}],"wp:attachment":[{"href":"https:\/\/schenkelberg.investments\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/schenkelberg.investments\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/schenkelberg.investments\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}